How Videos Help SEO Rankings (And Why Brands in Mumbai, Delhi & Beyond Are Betting Big on It)
It’s 2025. If your brand doesn’t show up on Page 1, it might as well not exist.
And guess what’s fast becoming the secret weapon to get there?
Video.
Yes, videos aren’t just for engagement—they’re now power-packed SEO boosters. Whether you're a D2C brand in Mumbai, a tech startup in Bangalore, or an FMCG label launching in Delhi NCR, using the right kind of videos can significantly improve your search engine visibility.
But how, exactly? Let’s decode this.
1. Google Loves Videos (A Lot More Than You Think)
Ever noticed how often YouTube videos pop up in Google search results? That’s no accident. Google owns YouTube—and it loves serving video content because:
Videos keep people on your page longer (hello, lower bounce rates)
They offer visual answers to search intent
They generate quality backlinks and increase click-through rates (CTR)
If you embed a relevant, high-quality video on your landing page or blog, you're telling Google:
“Hey, this content is rich, engaging, and worth ranking.”
And guess what Google often does? Pushes you higher.
2. Video = More Time on Site = SEO Win
Let’s say you're a skincare brand in Hyderabad. Your product page with a crisp 3D animation or an explainer video won’t just look good—it'll make visitors stick around longer.
The longer they stay, the better your session duration metrics.
And Google notices. It rewards websites where people spend time.
Result? Better rankings.
3. SERP Real Estate: Own More of Page One
If you’ve got:
A blog
An explainer video
A YouTube short
A landing page
…all targeting the same keyword?
You’ve just taken up multiple spots on Page 1.
Let’s say you're a sustainable clothing label in Pune, ranking for “eco-friendly fashion India”. If you add a video to your blog, host it on YouTube, and optimize both—there’s a good chance you'll dominate the SERP (Search Engine Results Page).
4. Voice Search + Video = Power Combo
With voice search on the rise (especially in metros like Chennai and Ahmedabad), people are asking questions like:
“How to use organic face oil for dry skin?”
“Best 3D-animated ads for tech brands in India”
Guess what ranks for these?
Videos.
Because Google understands spoken queries better when video content is optimized with timestamps, captions, and contextual titles.
5. YouTube Is the 2nd Largest Search Engine. Period.
More Indians are searching YouTube than ever before. From Tier 1 cities like Mumbai, Delhi, and Bangalore to Tier 2 and Tier 3 towns, video-first content is becoming the default.
So if you’re only focusing on Google SEO and ignoring YouTube SEO—you’re leaving rankings (and revenue) on the table.
Bonus: 3 Ways to Optimize Videos for SEO in India
Local Keywords + Captions
If you're targeting, say, “best tech gadgets in Bangalore,” make sure that phrase is:In your video title
Spoken naturally in the video
Included in captions
Thumbnails That Pop
In cities like Kolkata or Jaipur, users scroll fast. A compelling thumbnail can be the difference between play and ignore.Host Natively + YouTube
Embed videos on your site and upload to YouTube. Cross-link both. That way, you dominate Google AND YouTube.
So, Are You Using Video Right?
Brands across India are catching on.
EdTech startups in Bangalore are embedding explainer videos in their blogs
Fashion brands in Delhi NCR are launching collection videos for seasonal SEO pushes
D2C heroes in Mumbai are leveraging YouTube Shorts to rank for product discovery terms
And it’s working.
Because videos don’t just tell your story—they tell Google you’re worth ranking.
🔍 Want to Dominate SEO with Strategic Videos?
At The Oz Studios, we craft scroll-stopping, search-friendly 3D animated videos and product explainers that boost engagement AND rankings.
Let’s turn your site into a video-powered SEO machine.
